ABOUT
WAY IN GROUP

Way In Group is built upon a core motto which is ‘Truly Fashion…’ since the inception of the group’s first company (Way In Trading) the main aim is to provide quality, chic and fashionable products that reflect the latest trends off the fashion catwalks of New York, Milan, Paris, London All effort is done to ensure the satisfaction of both B2B & B2C clientele by providing a value proposition without compromising on quality and style…Thus, remaining true to it’s motto…’Truly Fashion…’

OUR STORY

Growing up in the jewel of the Middle East during the 1950’s…Beirut…the Levant capital of culture, trade, and advancement…it was natural that the founders’ of the group had unlimited ambitions despite their humble background, where their commercial career commenced at a very young age in 1958 where they gained their first experience as sales clerks for one of Beirut’s largest textile and readymade garments traders…

slightly more than a decade later, upon gaining significant experience and rising up the ranks and with the instability that followed in Beirut during that time, the founding brothers decided to take a leap of faith and immigrate to a then recently established country called the United Arab Emirates…unbeknown to the brothers, the rising oasis they were about to set foot in, was to become a global trading hub and iconic city that shall also become the base where Way In Group were to be founded…